Using The Power Of Newsletters To Communicate
Table Of Contents
The TOC section is the part of any newsletter content that is essentially a list of the major articles and features contained in that edition with pointers to where they appear. Newsletter fillers or secondary items are not normally included, as that would detract from its major purpose: being a navigational aid, a [...]
Material That Readers Want To Read
To be successful a newsletter needs to contain lots of meaningful content. This doesn’t mean words of wisdom or correct grammar (these certainly help, of course) but content that the reader finds meaningful. The more you know about the reader, the easier it is to determine what content is meaningful.
Niche [...]
CopyRIGHT and CopyWRITE
They sound similar but have profoundly different meanings; and the key is in the spelling. A copywriter is a writer, usually of advertising copy. Copyright, on the other hand, is a right of ownership, ie the law as it applies to an original work, affording protection for the owner who is usually, but [...]
Tips for Non-Professional Writers
If you are not a professional writer, and don’t aspire to being one, but sometimes get burdened with the task of writing a newsletter or similar article, then you have probably found yourself at least once staring at a blank sheet wondering where to start. Welcome to the club! You’re not the [...]
Do You Produce a Regular Newsletter?
If the answer is no, then the next question must be “Why not?”. A bit blunt, do you think? Sure, but it must be asked because anyone with the responsibility of promoting any concern, whether it’s a non-profit or a commercial entity, must be aware of the power of newsletters [...]
Proliferation
Many people believe that the proliferation of spam (unsolicited commercial email or ‘UCE’) is leading to a future where email will become virtually unusable. Some think this is a gross exaggeration and that spam is nothing more than a minor irritation. Should newsletter publishers who distribute their tomes by email be concerned about what people [...]
Tags: email distribution, email lists, email marketing newsletters, email marketing tracking, ezines, mailing list terms, marketing by email, marketing emails, newsletter copy, Newsletter Solutions, opt-in email marketing, scams, small business email marketing, spam filtering, spam problems, spam reporting, writing newslettersHelp and Guidance Resources
This is the second in a series of articles where the focus is on sourcing newsletter content on the Internet. The full sequence of articles is as follows:
Copyright Issues
Help and Guidance Resources
Subject Research
Content Providers
Writing Your Own Material
Image via Wikipedia
If you intend writing your own newsletter articles, or even just the occasional piece, [...]
Tags: content solutions, editing, ezine articles, ezine fillers, free ezine content ideas, free newsletter content ideas, grammar, how to write a newsletter, newsletter articles, Newsletter Content, newsletter copy, newsletter production, proofing, punctuation, seo, spell-checking, types of content, writing newslettersCopyright Issues
This is the first in a series of four articles where the focus is on sourcing newsletter content on the Internet. The full sequence of topics covered in the series is as follows:
Copyright Issues
Help and Guidance Resources
Subject Research
Content Providers
Basic Understanding
It is really important that you have at least a basic understanding of copyright law [...]
Using Titles In Newsletters
Article titles are not subject to quite the same rules of copyright as body text except where they may conveniently identify an original work. In other words, you may choose any title you like for an article, whether it’s an original work of your own or someone else’s, so long as you [...]
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